On my publication journey I've watched writers try a number of things to build a platform and promote themselves. Many have been successful, while others have not. I'd like to share some thoughts on some self-destructive behaviors that could be hurting the growth of an author's platform.
6) Don't assume people aren't reading. Just because you aren't getting tons of comments, doesn't mean you don't have lurkers. I've had lots of people come up to me at writing conferences and workshops and tell me they follow my blog or ask me about something they read on Facebook. Sometimes I've already forgotten what I posted--but they didn't. So don't give up or be inconsistent because you think no one is paying attention.
7) Don't use your husband's email. If you are trying to get published, the last thing you want is to show a lack of professionalism by using your husband's email and promoting a family/couple Facebook page. You should have separate accounts for your author pages and email. Agents and editors do not want to think they are responding to John Doe, when the person is really Jane Doe. It's embarrassing and annoying--your readers will have a similar reaction.
These are just a few things that came to mind. What are some other behaviors that could slow an author's platform growth?