This is an old blog that I started in 2006. I keep it because it has a lot of historical data and people still come here. As of September 2016, no new updates will be made here. All new blog posts and writing/publishing related news will be posted over on my new site at

Saturday, January 20, 2007

Selling Your Book Is Marketing Your Book

I receive a lot of questions from new authors about online marketing and building a presence on the Web if they are yet to be published. These are great questions and my answer is always the same, whatever you can do--do it. Don't wait until publication. Marketing yourself as an author (or any business owner) is going to cost time or money, or both. The less you can afford to spend, the more time you're going to have to invest.

Most unpublished authors mistakenly believe that their publisher will handle all their marketing needs when they finally sell their first book. While a publisher will help, most likely your book will appear in long lists with other new books printed in the same week or month as yours. The authors with a proven history of sales and great print-runs will receive the bold listings, call-out features, highlights, store displays, aisle displays and cover racks. A new author is blessed to be on the shelf.

Promoting and marketing your books will be your responsibility as the author. All the years you spend polishing your writing and promoting your work to agents and editors is a test. This prepares you for the real thing--promoting and selling to the public. This is hard for writers as 80% of us have introverted personalities. We dislike being in the spotlight. We just want our writing to shine and make a difference in the lives of others. That's fine, but in order to make that difference, your writing has to produce sales so your editor can justify why they need to keep publishing your work to get it out to the readers that need and want to read your work.

If you are unpublished, do you need a website?

Over the next few weeks, I'll discuss some free, low-cost online marketing strategies you can put into effect now, before "The Call" comes and I'll discuss why you need a website and the advantages you get from marketing yourself now.

Visit my website at


Very cool! I'll be checking back to learn some more:-)